BroutonLab Blog - Writing Guidelines

Would you like to write for us? We welcome guest authors that have expertise in AI and Data Science related topics. So you are encouraged to submit your guest post in Google Doc to if it fits the requirements below.

We publish articles that we consider interesting for our readers.

AI and Computer Vision Software

    Guest articles guidelines

  • The article MUST be on AI or Data Science related topics. There are many AI and Data Science applications in business, so please find one relevant to your expertise and to our website.

  • We only accept articles on topics that are not yet covered in our blog.

  • We do not accept articles on topics that have been covered in many publications already. For example: “How AI can automate business processes”, etc. Find a new angle or a more specific topic, such as “How AI can automate decision making in the Finance industry.”

  • The word count should be 1500+ words as we believe that is what’s usually needed to properly cover most topics. If you do not think this applies to your topic, feel free to discuss it with us first.

  • The reader should always be able to actually learn something new from the article. Often, the best way to do that is by providing actionable insight (direct advice someone can apply in their daily work).

  • You should always look to make the intro engaging by stating a surprising statistic, asking a question, writing a powerful statement, describing an interesting scenario…

  • The article should be free of grammatical and spelling mistakes (use something like Grammarly to help you spot mistakes on time).

  • Every statistic and claim you make should contain a link to a resource that supports your argument. Please avoid Wikipedia and similar. Only link to reputable researches (.edu domains are the best)

  • The article should have a natural flow. That means:


    The ideas covered follow a logical train of thought. For example, you won’t make a post about “how to cook something” and add a list of ingredients in the middle of the post.


    You are not jumping from one idea to another, leaving no connection between your paragraphs.


    You are using connecting expressions like “additionally”, “what’s more”, “on top of that”, “however”, “on the other hand”, “that being said”, ”lastly”...


    If you have to repeat a certain word a lot of times in a row, try to use acronyms and synonyms.

  • Use examples as much as possible. When you are listing steps and best practices, the strongest way to showcase how to do something is to show a real-life example and explain what was done right/wrong. Feel free to also add quotes from industry leaders, as well as relevant personal experience.

  • A great article is the one that is written for the right audience, looks good (proper formatting and use of visuals), contains links to valuable resources, and provides useful information.

    Formatting guidelines

  • All articles should have 3 distinct sections (introduction, topic elaboration, conclusion)

  • Paragraphs should be short so the content is easily readable on mobile devices. A good rule of thumb is that anything longer than 4 rows in an A4 document (like this one) should be broken down into 2 paragraphs.

  • Never-ending sentences with a lot of commas should be avoided. Use to check your sentence length

  • Articles should be broken down into different sections with the use of H2 and H3 subheadings. Those subheadings should be ordered in a logical manner and should help the reader to easily scan the article.

  • Use APA capitalization style in subheadings.

  • If you have a list of more than 3 items, consider adding it as a bullet point list. Where it makes sense, these should be numbered lists.

  • Use bold and italic “effects” to occasionally highlight important things like stats/examples/quotes/important tips…

  • Whenever possible, try to add relevant visuals to break up text and make it more readable.

    Linking policy

  • Every post should have a couple of internal links to other posts on Broutonlab Blog.

  • Try to have at least one external link to relevant high-authority sites.

  • Always try to find and link to the original research and not to the post that is just referencing the original research.

  • If you are mentioning multiple statistics from one research, it is enough to link to that research just once, the first time you mention it.

  • Linking to other posts can be a great way to explain important things related to your topic, especially when you do not have the room to cover that in your article.

  • The anchor text you use should be relevant to the content it leads to. In general, avoid adding hyperlinks to single words or to whole sentences.

  • The article can contain one or two links to your (company) blog, as long as you’re linking towards quality resources that add value to the post.

  • Unnatural and over-optimized anchors, as well as links to pages that don’t feature useful and informative content will be removed and may even result in your article being rejected.

    Using visuals

  • Visuals can be in the form of vector graphics, regular graphs, custom images, quotes, embedded videos, embedded twitter posts, all kinds of screenshots, GIFs, MEMEs…

  • We are not crazy about stock photos, but we will consider including it if it is relevant to the things said in the surrounding text.

  • If you are using screenshots or custom graphics, try to name them in a way that reflects what they show.

  • If you are adding visuals that are protected by copyright, always link to the image source below the image.

    Article submission process

  • The article needs to be submitted in Google Docs with images in the Doc to speed up the review and revision process.

  • At the end of the post include:

    Author’s bio (up to 50 words) - can include a link to your homepage

    Headshot of the author

    Links to Twitter/LinkedIn (optional)

  • You can send the link to the draft to